Better Life label logo
The new Better Life label logo has been used since 31 December 2023, as part of the renewed corporate identity of the Dutch Society for the Protection of Animals. From 31 December 2024, any new requests submitted for packaging with the old logo will be rejected in the BLL portal. A transitional period during which stocks of packaging with the old logo may be used applies.
With effect from 31 September 2026, the old Better Life logo may no longer be used. The new logo must be used in compliance with the guidelines in the updated style guide, and all communication items with the logo must be submitted for approval in advance via the BLL portal. The logo and style guide are available via our website.