Our vision

Mission

The BLLF aims to contribute to demonstrably improving the animal welfare of farm animals.

Vision

The BLLF assures and safeguards the Better Life label in such a way that the label is perceived as reliable and valuable and as contributing to more animal-friendly production systems throughout the food chain. It does this by ensuring robust, fair and transparent assurance and through committed and diligent service provision.

Reliable

Robust

Guiding principle: If it the label says Better Life, it must be Better Life

Fair

Guiding principle: All are governed by the same regulations

Transparent

Guiding principle: We lead by example

Valuable

Committed

Guiding principle: Gentle where possible, forceful where necessary (gentle regarding the relationship, forceful regarding observance)

Diligent

Guiding principle: Efficiency first!