The BLLF aims to contribute to demonstrably improving the animal welfare of farm animals.
The BLLF assures and safeguards the Better Life label in such a way that the label is perceived as reliable and valuable and as contributing to more animal-friendly production systems throughout the food chain. It does this by ensuring robust, fair and transparent assurance and through committed and diligent service provision.
Guiding principle: If it the label says Better Life, it must be Better Life
Guiding principle: All are governed by the same regulations
Guiding principle: We lead by example
Guiding principle: Gentle where possible, forceful where necessary (gentle regarding the relationship, forceful regarding observance)
Guiding principle: Efficiency first!